Cart 0

Hi! I’m Alexandra, an award nominated fashion designer, pattern cutter and creative consultant who is about to make your clothing line a reality.

Alexandra Wall June 2017_4.jpg

What I Can Do


A FREE 15 minute discovery call can be arranged before establishing your brand vision, customer profile and aesthetic. Whether you are a start-up or an established brand that requires anything from one garment to a complete collection, I can provide the following services:

- Research
- Garment design and development
- Fashion illustrations
- Technical drawings
- Print design
- Range planning
- Pattern cutting and toiling

I can also help you source fabric and manufacturing, although I do not take on the responsibility of production.




I have worked for luxury streetwear brand KTZ, AllSaints, pattern cut alongside haute couturier Suzie Turner and submitted work for Calvin Klein and Tommy Hilfiger. Beyond this I now run my own businesses whilst simultaneously working with a multitude of clients including high profile influencers (with 1 million + followers) at various stages of their fashion ventures.


Award nominations

Female Business Leader
Blue Patch Awards, 2017 (Finalist)

New Business
Cardiff Life Awards, 2017 (Finalist)

Sustainability Champion
Sustain Wales, 2016 (Finalist)

PVH Design Programme
Calvin Klein, 2016 (Finalist)

Fashion Awareness Direct
2015 (Finalist)


Working With Me


I’m not just a fashion designer with creative energy, my relationship with my clients extends way beyond that. What I can bring to the table includes a business dynamic and a realistic analysis of how we’re going to make your fashion dream a reality.

My own experience in establishing a label and sewing pattern company drives my ethos in ensuring you work with trusted contacts and a team you can build and rely on. Rule number one: It’s not an easy venture, but the rewards are oh-so-worth it if you’re willing to invest and I am here every step of the way to guide you to your goal.


Alexandra Wall June 2017_42.jpg

Case Study
Jordan Bishop, Stridez Swimwear


About Stridez

“Stridez are a brand new fit of trunks for men that fit bigger on the thigh whilst staying true on the waist. Stridez was born out of a personal struggle I had getting trunks that would fit correctly, I was always having to get sizes much too big just to accommodate my legs. Stridez are the first of their kind and the innovative fit allows a lot more comfort and stops any chafing that may have occurred, due to the nature of the product they’re worn both in the gym and in the pool as well as anywhere in between!” 

What was your starting point and where has the experience with Alexandra taken you?

“My starting point was quite literally at the beginning. All I had was this idea with no knowledge on how to implement or get it out there. I have no history in fashion or business so it was a huge shot in the dark. 

Thankfully I came across Alexandra and came to her with my plans - she loved the idea, and from there we started working on the brand. My experience with Alexandra has quite literally taken the idea and turned it into a reality. Frankly, I wouldn’t have been able to start Stridez without Alexandra.”

How did you find the process working together from concept through to creation?

“The whole process of working with Alexandra was as pain free as can be. Coming from zero experience, Alexandra was quick to put me to ease, gain a clear picture of my ideas and run through the process to follow. Alexandra stayed professional throughout and I came away from every meeting feeling great about the progress of Stridez and confident in which direction the brand was heading. Alexandra went above and beyond to help me in any way she could and I really believe that is shown in the fantastic product I have today. The journey from concept to creation was fluid and ran as smoothly as possible due to Alexandra’s experience and expertise.”

Do you feel confident in your experience and gained knowledge to repeat the process either together or independently in future collections?

“Alexandra filled me with nothing but confidence and I wouldn’t hesitate in working with her again.”

How has your brand grown since your launch?

“My brand has gone from strength to strength in its (nearly!) first year. More and more people have heard about it, and the rugby community has been lapping it up with several of Wales’ first team players contacting me directly saying how much they need a pair of these! The launch caught the idea of the national news as well, and I have been featured on Wales online, BBC and S4C discussing Stridez!”

What plans do you have for the future of your brand?

“I plan to release two new colour ways this summer and hopefully with a successful year under me venture into making jeans. There’s a whole market of products I’d love to bring out but I’m taking things one step at a time.”


Find out more from Jordan at and over on Instagram, Twitter & Facebook.

Services & Pricing


Consultation & Design

from £600

✓ Consultation call
✓ Digital design files

Development & Patterns

from £1200

✓ Consultation call
✓ Digital design files
✓ Tech packs
✓ Garment patterns

Concept to Creation

from £2400

✓ Consultation call
✓ Digital design files
✓ Tech packs
✓ Garment patterns
✓ Toiles
✓ Fittings

Full Package Experience

from £4000

✓ Consultation call
✓ Digital design files
✓ Tech packs
✓ Garment patterns
✓ Toiles
✓ Fittings
✓ Project management
✓ Industry contacts


Consultation & Design

Are you overwhelmed and unsure where to start? Let’s chat through your vision over the phone and I’ll explain the process on making it a reality.

I will then create and present your designs so we can visually kick start your venture and get the ball rolling. You will receive two phone calls and digital design files, sketched and computer rendered with rounds of amendments.

Concept to Creation

You’re looking for a seamless experience and to get your hands on some mock-ups of your designs. We start with the two previous packages and end with tangible garments. Your toiles (prototypes) have the fabric, trims and reasonable fitting amendments included in the price.

I will construct your chosen designs in my atelier using industrial facilities for a professional standard before you move on to sampling and production.

Development & Patterns

We’ve taken the first step and now have clear designs in mind. It’s time to refine ideas and translate the sketches into the real thing by drafting patterns and creating thorough tech pack documents so you can approach manufacturers and start gathering quotes.
You will receive consultation and design services plus digital PDF documents and paper patterns in your sample size.

Full Package Experience

Let’s launch your clothing line!

You want to take your dream seriously and invest in the potential your brand can achieve. All of the previous packages are included with my guidance throughout to marry the creative collection with the business mindset. You get access to my contacts and assistance in managing the next stages of production including sourcing textiles and appropriate manufacturers.




Alexandra was easy to work with and knew exactly what I was after. I highly recommend her to anyone and with her great communication along with excellent customer service she goes above and beyond. Thank you so much 10/10 Top Notch!!!
— Ryan T, Oxon Hill, MD, US
I had a very pleasent experiense working with Alexandra. She is extremely talented and professional. I would love to work with her again in my future projects.
— Lipi Mehta, Ahmedabad, IN
Amazing work... So, happy... Alexandra work is WORLD CLASS... Thank you so much...
— Hasan R [PRIMARK], Romford, GB
Alexandra was an amazing person to work with! She has such a beautiful vision, is professional, sweet and really makes an idea come to life! If you are looking for a fashion designer do not look further!
— Singh S, Jamaica, NY, US
Alexandra was everything I hoped for when starting this journey. She goes the extra mile and it’s obvious she loves what she is doing. Very happy with the result as well.
— Roland P, Amsterdam, NL


Name *