How to Fast Track Your Fashion Brand with Sustainable Credentials

Need help with launching or developing your clothing line? Visit www.xandrajanedesign.com for free resources, industry contacts, articles, services and more. The design stage is the best starting point to build a more sustainable brand. Fashion designer and founder of Xandra Jane Design and Digital Pattern Library, Alexandra presents her vision on how to make your fashion dream a reality in today's market.

The design stage is the best starting point to build a more sustainable brand. Fashion designer and founder of Xandra Jane Design and Digital Pattern Library, Alexandra presents her vision on how to make your fashion dream a reality in today's market. Suited for start-ups or established brands hear how to embrace sustainability, diversify with tech and the practicalities of good production.

[00:45] Quick Introduction
[01:50] Unsustainable and Unethical Experiences
[04:21] The Important Difference Between Sustainable, Ethical and Slow
[06:16] Xandra Jane Streetwear
[11:35] Digital Pattern Library
[15:15] Sustainability and Tech in the Fashion Landscape
[18:28] Immersing Your Customer
[20:36] Buy Less, Choose Well...
[22:36] Conclusion

This speech was recorded at Pure London 9th February 2020, Olympia London.