What I Can Do
A FREE 15 minute discovery call can be arranged before establishing your brand vision, customer profile and aesthetic. Whether you are a start-up or an established brand that requires anything from one garment to a complete collection, I can provide the following services:
- Garment design and development
- Fashion illustrations
- Technical drawings
- Print design
- Range planning
- Pattern cutting and toiling
I can also help you source fabric and manufacturing, although I do not take on the responsibility of production.
I have worked for luxury streetwear brand KTZ, AllSaints, pattern cut alongside haute couturier Suzie Turner and submitted work for Calvin Klein and Tommy Hilfiger. Beyond this I now run my own businesses whilst simultaneously working with a multitude of clients including high profile influencers (with 1 million + followers) at various stages of their fashion ventures.
Female Business Leader
Blue Patch Awards, 2017 (Finalist)
Cardiff Life Awards, 2017 (Finalist)
Sustain Wales, 2016 (Finalist)
PVH Design Programme
Calvin Klein, 2016 (Finalist)
Fashion Awareness Direct
Working With Me
I’m not just a fashion designer with creative energy, my relationship with my clients extends way beyond that. What I can bring to the table includes a business dynamic and a realistic analysis of how we’re going to make your fashion dream a reality.
My own experience in establishing a label and sewing pattern company drives my ethos in ensuring you work with trusted contacts and a team you can build and rely on. Rule number one: It’s not an easy venture, but the rewards are oh-so-worth it if you’re willing to invest and I am here every step of the way to guide you to your goal.
Jordan Bishop, Stridez Swimwear
“Stridez are a brand new fit of trunks for men that fit bigger on the thigh whilst staying true on the waist. Stridez was born out of a personal struggle I had getting trunks that would fit correctly, I was always having to get sizes much too big just to accommodate my legs. Stridez are the first of their kind and the innovative fit allows a lot more comfort and stops any chafing that may have occurred, due to the nature of the product they’re worn both in the gym and in the pool as well as anywhere in between!”
What was your starting point and where has the experience with Alexandra taken you?
“My starting point was quite literally at the beginning. All I had was this idea with no knowledge on how to implement or get it out there. I have no history in fashion or business so it was a huge shot in the dark.
Thankfully I came across Alexandra and came to her with my plans - she loved the idea, and from there we started working on the brand. My experience with Alexandra has quite literally taken the idea and turned it into a reality. Frankly, I wouldn’t have been able to start Stridez without Alexandra.”
How did you find the process working together from concept through to creation?
“The whole process of working with Alexandra was as pain free as can be. Coming from zero experience, Alexandra was quick to put me to ease, gain a clear picture of my ideas and run through the process to follow. Alexandra stayed professional throughout and I came away from every meeting feeling great about the progress of Stridez and confident in which direction the brand was heading. Alexandra went above and beyond to help me in any way she could and I really believe that is shown in the fantastic product I have today. The journey from concept to creation was fluid and ran as smoothly as possible due to Alexandra’s experience and expertise.”
Do you feel confident in your experience and gained knowledge to repeat the process either together or independently in future collections?
“Alexandra filled me with nothing but confidence and I wouldn’t hesitate in working with her again.”
How has your brand grown since your launch?
“My brand has gone from strength to strength in its (nearly!) first year. More and more people have heard about it, and the rugby community has been lapping it up with several of Wales’ first team players contacting me directly saying how much they need a pair of these! The launch caught the idea of the national news as well, and I have been featured on Wales online, BBC and S4C discussing Stridez!”
What plans do you have for the future of your brand?
“I plan to release two new colour ways this summer and hopefully with a successful year under me venture into making jeans. There’s a whole market of products I’d love to bring out but I’m taking things one step at a time.”
Design Services & Pricing
✓ Minimum of 3 designs
✓ 3 x technical illustrations
✓ Email support
✓ Minimum of 5 designs
✓ 5 x technical illustrations
✓ 1 x tech pack
✓ Consultation call
✓ Minimum of 8 designs
✓ 8 x technical illustrations
✓ 5 x tech packs
✓ Fabric swatches
✓ Consultation call
✓ Minimum of 10 designs
✓ 10 x tech packs
✓ Fabric swatches
✓ Industry contacts
✓ Unlimited consultation support
*Please note prices may vary depending on your collection requirements.
Pattern Cutting Services
If you are seeking assistance bringing your collection to life I can also pattern cut for you. The pattern cutting fee depends on the complexity of the design. If you are interested in these services please get in touch with further information and a clear description of your chosen design(s) for me to provide an accurate quote. Alternatively I can incorporate the charge into your tailored package. Your design(s) will be mocked up in a basic fabric to assess the fit, design details and proportions with all fabrics, trims and reasonable amendments included in the price.